PRESS RELEASE 'MinGenTec strengthens companies in the Lusatia region'

Successfully internationalize with the Market Entry Check 

MinGenTec supports small and medium-sized enterprises in the Lusatia region in their realignment in light of the lignite phase-out. The Market Entry Check from MinGenTec helps companies free of charge and individually to access international markets. This is achieved through a detailed strengths-weaknesses analysis of the potentials for international business, the identification of potential target markets, and the creation of a tailored action plan. A focus is placed on optimizing internal conditions such as employee qualifications, product portfolio, language and intercultural competencies, as well as network building, for example through innovation network meetings and international conferences, to access new markets and strengthen their competitiveness.

Felix Götze, Managing Director of G & B Automatisierungstechnik GmbH & Co. KG, confirms: „Thanks to the MinGenTec Market Entry Check, we can realize our potential regarding market entry into France. The valuable strategic information and international contacts provided by MinGenTec enable a targeted expansion of our business activities in France.“ G & B Automatisierung is an innovative full-service provider in the field of electrical automation. It offers comprehensive software solutions and services in mechanical and plant engineering, particularly in the areas of industrial wood processing, food production, or the automotive sector. As an experienced service provider, the company implements extensive international projects according to corporate standards and is already active in Germany, Austria, the UK, Benelux, the USA, Poland, and the Czech Republic.